Your Sign is How Your Business Says Hello

Whether it’s your main identity sign, window graphics, door graphics, or even your interior signage, your sign is how your business says hello to customers. Why not make that hello extra warm? It’s all a way to not only communicate your brand but also a way to greet your customers. This blog post is written from the perspective of a sign company with over 20 years of experience in helping Charleston businesses say hello to their customers. So next time you search for a “vinyl sign shop near me,” think of Charleston Sign & Banner.

Let’s get started.

Unkept Signs Are Bummers

Think about it. When you drive by an unkept or dilapidated sign, it doesn’t yell “Hello!”. In fact, it says quite the opposite. It says “Pass me by, please.” It’s rather sad to look at. These types of signs let customers know that the business doesn’t really care how they appear which subsequently makes customers think that the business won’t care about them as a customer.

So don’t leave your signs hanging out to dry without taking care of them. And even if you do take care of your signs, it’s really important that your signs are attractive and eye-catching. If you have boring branding, people will think you have a boring business. It’s all about perspective.

Vinyl Sign Shops Help Communicate Your Brand The Right Way

When you visit a professional vinyl sign shop like Charleston Sign & Banner, you get an entire team of experienced graphic designers and sign technicians at your disposal. We will help you promote your brand the right way.

The first thing you can do is come to our location and talk to us about your needs. We will then ask you questions so we understand what will best work for you. The best part about this process is that you don’t need to already know what you are looking for. We have the ability to come up with proofs for you to look at in advance of sign production.

Trying to do it yourself is certainly possible, but it can be more time-consuming and subsequently expensive to try. Unfortunately, the worst part about doing it yourself is that you are unlikely to send the right message about your brand. Sure, you know what kind of customers you want, but you are unlikely to fully understand what will best draw in these customers. A sign company in Charleston, SC like us at Charleston Sign & Banner will know how to help you.

What Your Branding Will Say

So you are probably wondering what your branding needs to say to get the best result. First of all, your main identity sign tells your customers where you are, and your windows and doors (exterior) will communicate the feel of your brand along with usually displaying your hours of operation. Your interior signage directs your customers and sets the mood for your specific business. The goal is to have an easy and inviting vibe for everyone.

Options for Signage

There are hundreds of options out there for signage. Here are some examples:

• Channel letters
• LED signs
• Digital signs
• Wood signs
• Aluminum signs
• Sandblasted signs
• Vinyl graphics
• Pylon signs
• Monument signs
• Panned Face signs

The list goes on and on. What you really need is to have an expert sign shop guide you through this important decision process. Here is an example of proper signage. It shows what the business is about, plus it’s clean and crisp.