As a business owner, it’s important to have a sign that you’re proud of. The sign you have outside your business is the first thing your clients see, which means the quality of the sign dictates the initial impression clientele have. In business, first impressions are everything. Imagine a realtor trying to sell a house that has an unkempt lawn, chipped paint, or a broken window—they’ll likely be unable to sell it. Before they try to proceed, they’ll have to do some home maintenance. The same is true of signs. If you’re looking for a professional sign company, look no further than Charleston Sign & Banner! With 22 years of experience, you can count on us for sign maintenance, installation, and more. Our service area begins in Charleston and extends out to Columbia, Myrtle Beach, and Hilton Head.
Why Should I Maintain My Sign?
Maintaining your sign may seem like a side thought to all other business needs. However, when you begin to think about other investments you’ve made, you’ll see that service and maintenance are fundamental to your investment. You’d never buy a car and use it for years without getting it serviced. You want to take care of the car through regular checkups, oil changes, and other services to ensure your car serves its purpose for as long as possible.
Just like your car, you want your sign to serve its purpose for as long as possible. You may be wondering, other than letting people know that this location is your business, what other purposes does it serve? Marketing. Your sign shows people walking or driving by that you’re there ready to offer them a service or sell them a product. Consider these statistics to fully understand what a properly maintained sign offers.
- 50% of a new business’ customers will come from seeing an outdoor sign
- Well over three-quarters of your customers, including new customers, live within a 5-mile radius
- The larger and/or brighter the sign, the more attention your business will capture.
- The installation of one sign costs roughly 2 cents per 1000 views, compared to nearly $10 per 1000 views from a TV add
- 35% of customers wouldn’t know your business existed if it weren’t for your sign
What Does a Properly Maintained Sign Offer?
As you service your sign, people will notice the upgrades, cleaning, repairs, and other maintenance. This will show people that you care about your public image and perception. If you care about your public image, you care what your customers think about you. This gives your customers assurance that if you’re willing to clean your sign, you’re willing to go above and beyond in all aspects of your business.
A leaning, damaged, or poorly lit sign reflects poorly on your business. The proper sign maintenance not only improves the overall aesthetic of your sign but also the public’s thoughts on your business. With a large, stunning sign, you’ll be attracting customers to your business.
What Happens If I Don’t Maintain My Sign?
Conversely, if you didn’t maintain your sign, you’ll let your image falter. A broken, dirty, or improperly lit sign may signify to new customers that your business is falling down the drain. When people notice the negligence in sign care, they’ll think your business offers negligent services as well.
If you’re trying to improve your customer base, you can kiss those dreams away if you don’t maintain your sign. You can’t attract new customers with a sign that cannot be read. Customers who may have been interested in your business will likely move on when they see a poorly or unmaintained sign.
Why Should I Choose Charleston Sign & Banner?
Here at Charleston Sign & Banner, we offer expert sign maintenance services and repairs. With our design and installation services, we can provide a sign that guarantees increased traffic. If you already have a sign, we can perform the necessary maintenance to turn your sign from something that’s ignored by a passerby to something that generates customer traffic.
What’s more, we offer general repairs for damaged signs and parking lot maintenance. If you have streetlights that are out, you’re letting a security risk slip through the cracks. Let us handle your parking lot maintenance and sign maintenance together!
