If you have a brick and mortar business you can take advantage of your existing signage space from the floors to the walls, to the ceilings and the counters. These are all great spaces to promote your business and provide safety information as well as directions. Savvy business owners are taking advantage of the open sign space they already have. Charleston Sign & Banner can help you create a successful signage plan and provide sign installation services for all your needs.
Interior and Exterior Window Graphics
Exterior window graphics can be a great way to advertise your business. If you don’t have the advantage of a large main identity sign use your exterior windows to let customers know where you are located. Exterior window space can be used to advertise sales currently happening or other specials that your business has. Potential customers can drive or walk by your business and decide to stop in based on your signs. Exterior window graphics are proven to increase your customer traffic and sales.
Interior window graphics signs can be used to promote specific products and provide wayfinding or safety directions. Interior window graphics can also promote a mood or atmosphere in your building. Spas and doctor’s offices may want to promote a calm and relaxing atmosphere while other types of businesses may want to inspire creativity or sales. The graphics can be temporary to promote a sale or permanent by maintaining a level of engagement with your customers.
Floor Signage
With the invasion of COVID, floor graphics have become extremely popular to help direct customers and encourage social distancing. Floor decals can be crucial in hospitals or other buildings where safety is a concern. Even in stores and other businesses, floor signs can be used to great effect. Tell customers where sales are quick with effective floor signs. Floor signs can also be used to direct customers to the cash register.
Advancements in materials make floor graphics extremely durable and allow them to adhere to most surfaces. These graphics have also become popular for wedding and special event planners who want a custom dance floor. A special design featuring the event’s logo or the bride and groom’s initials adds a special touch to any event. Using a special temporary material allows for easy clean up. The possibilities for floor graphics are endless!
Wall Graphics
Similar to interior window graphics, wall graphics and signage can be used to promote different aspects of your business. Direct customers to sales with well-placed wall graphics and signs. Wall signs can also be used as directions to give customers quick information about where to go.
Build from your current signage to add atmosphere to your business with wall graphics. Wall signs can be used to tell customers exactly what kind of business you have, both by reminding them of where they are and conveying tone. Wall graphics can be an easy way to give your business a quick facelift versus a costly renovation. Charleston Sign & Banner can consult with you on the types of surfaces you have and the look you want to convey. Sign installation services for all types of walls are provided.
Ceiling Signage
Ceiling signage is another way to direct traffic and provide directions to customers. These signs can be a permanent way to keep customers in the know about where things are and convey much-needed information. Ceiling signage can also be used to promote sales.
All kinds of information can be conveyed quickly with effective signs. Ceiling signs can be a permanent fixture or a temporary one, depending on what information you want to share. Graphics can also be applied directly to many ceiling surfaces. This is a great idea for doctor’s offices that want to convey a relaxing atmosphere for adults or a fun atmosphere for kids.
Existing Signage
Don’t forget to ensure your existing signage is working properly, especially your main sign. Your current signage should be clean, unobstructed, fully-lit, and easy to read. Main identity signage is key to your image and drawing in customers. Parking lot signs are important to ensure that your customers know that they are in the right place. Your parking lot signage should be free from obstruction and easy to see from a distance. If your business is open after dark you should consider using reflective vinyl.
At night, your sign should have proper lighting to ensure that people can see it. Even if you are not open after dark, your sign should be working for you 24/7. You will continue to gain name recognition from drive-by traffic. Our sign installation services can help you improve your existing signage.
Conclusion
Having clear signage is an important part of conveying information, whether outside or inside. Take advantage of what you have and build upon your current signage by adding graphics to your walls, floors, counters, and ceilings.
Maintain your main identity sign as it is a direct reflection of your business. Remember your signs work for you 24 hours a day! Charleston Sign & Banner can help you with all your signage needs and provide professional sign installation services in Charleston and the SC region. Contact us today to find out how we can help your business with creative, well-placed signs.
