When it comes to advertising your business, the options these days are seemingly endless. One option that often is overlooked is banner advertising. We aren’t talking about digital banners, which have fallen out of popularity due to ad-blockers and people’s disinterest in them, we are talking about in-person banners.
For this blog post, we will be talking all about banner advertising. Next time you search “vinyl sign shop near me,” think of Charleston Sign & Banner.
Banners are Cost-Effective
The majority of advertising methods are not one-time costs. Digital advertising comes with a continued cost based on impressions. You pay money for each person who sees your ad. Print advertising is different and just has a one-time cost. Other types of signage cost a bit more than banners. If your ad turns out to be extremely effective, you don’t pay any extra money. Simply enjoy the new customers and the sales that pour in.
Banners Are Eye-Catching
Think about it. It goes beyond having a banner in front of your business. A pretty sign on someone’s property advertising an upcoming yard sale is sure to turn heads. Or maybe you spot a real estate sign and start wondering if you should purchase a new home. But for businesses, this effect is even greater. Banners easily capture the eyes of potential customers and draw them into your space.
Banners Expand Your Brand’s Visibility
The majority of vinyl sign shops offer banner advertising. Banners expand your brand’s visibility and have been and continue to be one of the most effective methods of marketing and promotion. At Charleston Sign & Banner, we have professional graphic designers who offer custom banner artwork and printing to customers.
Banners Draw In New Customers
Consumers have routines when it comes to doing their shopping rounds. They go to the same places and typically buy the same things. Along the way, they see the same stores that they don’t really have an interest in. When a new creative banner is under a store’s sign that they weren’t previously interested in, it creates a change of perspective.
Banners Are Great For Promoting Sales
This goes along with being eye-catching, expanding visibility, and drawing in new customers. If your store is having an extreme sale, say Black Friday deals, banners are the perfect way to promote it. Put up your banner a few weeks in advance about your 50% off deals storewide and people will make notes in their calendar to come back when the sales start. This one is a no-brainer.
Banners Are Great For Getting New Hires
People who are looking for jobs are often hesitant to apply at places that aren’t open about the fact that they are looking for new hires. This is because it’s always an awkward experience to try to apply somewhere and they end up telling you that they aren’t hiring or that they will keep your information on file. It’s very effective to have a banner in front of your business promoting the fact that you are hiring, particularly for seasonal hires.
Banners Are Perfect For Promoting Grand Openings
When the local hardware store changes hands and is redesigned to fit your new coffee shop, it’s going to take a while for the surrounding community to process the change. One of the best things that you can do to prepare for your grand opening is to have creative banners on display in advance of the opening. This is so important because of how necessary it is to immediately bring in customers in order to be able to continue to pay rent and maintain income and profits.
Other Things Banners Are Great For
The places that banners are perfect for are a little overwhelming. Here is a small list that we have come up with.
- Grand Openings
- Holiday Sales
- Promotional Events
- Sponsorships
- Concerts
- Seasonal Hiring
- Construction Sites, Road Work, Temporary Parking (fence and directional banners)
- Special Events
- Fundraising
- Food Drives
- Farmer/Artisan Markets
- Yard Sales
- Sports break apart banners (for teams to run thru)
- Realtor Open Houses
- Birthday Parties
- Baby Showers
- Reunions
- Celebrations
Extra Benefits
Banners are a quick and easy way to make a major impact and are the best option for temporary advertising. They come in a range of display options and sizes, used indoor and outdoor, and can be 1- or 2-sided. They are durable, heavy-duty, and weather resistant. Wind pockets are optional.
They are easy to install and can be simply tied down with ropes or zip-ties, or just hang from a pole with pole pockets. Banners have a quick turnaround when it comes to seeing a return on your investment. Banners can be reused and are easily rolled up and put into storage. The list just goes on and on! There really isn’t any type of business, profit and non-profit alike that won’t benefit from banner signage.
Best of all, Charleston Sign & Banner will create your artwork for you in addition to printing the banner. We also can install it! Again, next time you search for “vinyl sign shop near me” or “sign companies near me,” think of Charleston Sign & Banner.
