The majority of people think that car lettering is the same thing as a vehicle wrap. While they are rather similar, they have some major differences. Car lettering has the ability to take your business to the next level and is absolutely worth learning more about. So that’s what we will be discussing in this blog post. And remember, next time you search for “car lettering near me” or “vehicle wraps near me,” think of us.
Let’s get right into it.
What Are the Differences Between Vehicle Wraps and Car Lettering?
There are lots of fun statistics about car lettering vehicle wraps. Here are some of them.
One in three people in the US make their buying decisions simply from car lettering and vehicle wraps.
Business names are 15 times more likely to be remembered when printed on vehicles rather than other forms of media.
While billboard advertising averages $2.18 per thousand impressions and print advertising pricing ranges from $9-23 per thousand impressions, fleet graphics average just $0.77 per thousand impressions when considering the cost of installation.
Vehicle wraps are pretty flashy or impactful and incorporate custom text, graphics, and images. Car lettering is mostly just for text. Vehicle wraps usually end up taking up the majority of your car, while car lettering is for a much smaller part of it. While vehicle wraps and car lettering are extremely affordable, car lettering is even more so.
What Are the Benefits of Car Lettering?
While more minimalistic than vehicle wraps, car lettering actually has tons of benefits. Let’s talk about a few.
Affordability
The majority of advertising methods are very expensive and have recurring costs with lots of risks associated with them. Traditional advertising is just not worth it when compared to something like car lettering or vehicle wraps. There’s honestly just a one-time cost and suddenly your car becomes a mobile billboard for all to see. Even if you are just sitting in traffic or parked at the store, you are still advertising! It’s really exciting.
Car lettering and vehicle wraps have a very fast return on investment. Again, car lettering is less expensive than vehicle wraps, so if money is a little tight right now, car lettering definitely beats out vehicle wraps for that bonus.
Minimalistic Style
The first thing that catches the eyes of prospective customers is a pretty and minimalistic aesthetic on your car in the form of an advertisement. Many companies prefer to be “larger than life,” and are a bit harder on the eye compared to modern car lettering designs. There is no perfect model for car lettering or vehicle wraps, but here at Charleston Sign & Banner, we use the best strategies that we have learned over the years for maximum effectiveness.
People Will Remember You
Above all reasons to get car lettering, the fact that your community will remember you is the biggest reason. Think about it. How often are you driving through town and see a generic white company work van? Probably multiple times a day. You will never know who they were representing or what services they offer.
With car lettering, this is no longer an issue as people will see loud and clear what you are all about. Rather than sitting at a stoplight daydreaming, people will divert their eyes to your vehicle and read it. They just do!
Now, on average in larger cities, car lettering gets a whopping total of 30,000 to 70,000 impressions every day. That’s with no advertising cost. Let’s say you are at the lower end at 30,000, even if just one in 3,000 people end up contacting you, that’s still 10 new leads per day. And you have the potential to get even more than that.
Personalization
Car lettering is just so much fun even if you aren’t part of a company. You can show off your favorite Bible verses, hobbies, sports teams, and more! They are very easy for professionals to remove and update. You can even use car lettering on boats, motorcycles, trailers, race bikes, and campers.
Fun Facts
There are lots of fun statistics about car lettering vehicle wraps. Here are some of them.
- One in three people in the US make their buying decisions simply from car lettering and vehicle wraps.
- Business names are 15 times more likely to be remembered when printed on vehicles rather than other forms of media.
- While billboard advertising averages $2.18 per thousand impressions and print advertising pricing ranges from $9-23 per thousand impressions, fleet graphics average just $0.77 per thousand impressions when considering the cost of installation.
Get Started Now
Car lettering is here to stay. Did you know that Charleston Sign & Banner’s sister company is Carolina Wraps? That’s where we do all of our wraps. So reach out to us on our Carolina Wraps website to get a quote for your unique needs. We will absolutely help you come up with designs, you don’t need to worry about that.
Again, next time you search for “car lettering near me” or “vehicle wraps near me,” think of Carolina Wraps.
