When branding your business, there are so many different things to know about, especially outdoor signs for your business. There are many types of main identity outdoor signs including monument signs, pylon signs, reader boards, electronic boards, sandblasted, channel letters, dimensional letters, blade signs, neon signs, and lightbox cabinets just to name a few.
One that stands out is monument signs. That’s what this blog post is going to be all about. Let’s get started.
So What Are Monument Signs?
Monument signs are defined as any freestanding sign that is detached from a building or structure and sits on the ground on a solid appearing base with no exposed structural supports. They are used as main identity signage when displaying your business’s information such as the name and business address.
Some other uses are its ability to identify building tenants or even mark the entrance of a building. Monument signs give the impression to people who see it that you are in it for the long term. These signs are weather resistant and are long-lasting. They will easily endure the outdoor elements.
What’s So Special About Monument Signs?
Monument signs have the unique ability to provide confidence in your brand considering how much of a permanent-looking structure it is. So people will trust your brand without much effort on your end. Another great thing that monument signs have going for them is the increased exposure to the public’s eye. There are many people that will see the sign and remember it. You can get creative with them and let people get a feel for your business’s personality.
What Establishments Use Monument Signs?
While most businesses can benefit from using monument signs, there are a few types that stick out. This includes healthcare facilities, banks, sports venues, retail establishments, among others. The commonality among these businesses is the need for people to trust and remember your brand for the greatest success.
You really have a short window of opportunity for motorists to notice your sign and take in the information. Charleston Sign & Banner is an expert when it comes to optimizing everything accordingly, making important suggestions for all the unique situations of our customers.
It’s Great For Hard to Find Locations
Most of us have been there. We hop in the car and look forward to a fun evening at a new restaurant. But alas, with the unfamiliar area surrounding us and moonlight the only guide, we fail to find the restaurant despite the help of Google Maps. Now we have to do the embarrassing thing of calling the restaurant and getting manual directions.
If your business is hard to find, a monument sign is the way to go. Installing a monument sign will help introduce new customers to your business and take them directly to you. It will be the first identification of your business that the public sees, so make sure that you are proud of it and that it truly reflects your business’s personality.
Statistics
Statistics show that 54% of customers have failed to locate a business due to poor signage. The best monument signs are typically close to the roadway and are large enough that they can be seen at a far distance. Another thing to be aware of is that, according to the Sign Research Foundation, businesses will see an average sales increase of 10% after a monument sign is installed.
With all this in mind, you can see how important it is to have proper and visible signage for your business’s location. Even if your business isn’t too difficult to see, having a monument sign will make you stand out and send strong positive messages about your location.
Get a Monument Sign For Your Business
Unless you are a professional designer with advanced equipment at your disposal, you will need to partner with a professional sign company to get your monument sign or other outdoor signs for business. An expert sign company in Charleston, SC, Charleston Sign & Banner, has exactly what you are looking for. We will help you come up with mockups for your design through our artists before anything is set in stone. The best way to get started is by calling us at (843) 529-1414 or by filling out our contact form to get a quote.
