As a business owner, it’s important to make sure that you are taking advantage of all the marketing opportunities available to you. One great way to market your business is through outdoor signage. Outdoor signs are a great way to reach new customers and remind existing customers about your business.
In this blog post, we will discuss the importance of outdoor signage and some tips for creating effective outdoor business signs. Thanks for reading!
First Impressions
Outdoor signage is one of the best investments you will ever make in your business. First impressions matter and your sign is the “front door” to your business. It tells your customers who you are and should reflect your branding.
Partner with a professional sign company to create an outdoor sign that reflects the quality of your business. Your sign is an investment that will continue to pay dividends for years to come.
Signs Attract Half of Start-Up Business’ New Customers
A good outdoor sign is like a Carl’s Jr. Six Dollar Burger: it’s all about the meat. And, also like a Carl’s Jr. burger, an effective outdoor sign is often overlooked as a simple commodity—something that any business can just throw together without much thought.
But the businesses that understand the power of a well-crafted outdoor sign know that it can be the difference between having a successful start-up and being just another failed small business statistic. While online marketing and social media outreach are important, they can only take you so far—especially when you’re first starting out.
Outdoor signage offers a level of visibility and legitimacy that can help attract new customers and grow your business. So, if you’re looking to give your start-up a boost, don’t underestimate the power of a good old-fashioned outdoor sign.
Visibility
If you’re like most businesses, you probably put a lot of thought into your signage. After all, it’s one of the first things that potential customers will see when they pass by your store or office. But did you know that 35% of passersby wouldn’t even know your business was there if it weren’t for your sign? That’s right – a sign is essential for attracting attention and driving foot traffic. So if you’re looking to give your business a boost, make sure your sign is up to the task! And on top of that, half of all customers come in simply because of your sign.
Best Practices for Outdoor Signage
There are a few things to keep in mind when creating an outdoor sign. First, make sure your sign is visible from the street. This may seem like a no-brainer, but you’d be surprised how many businesses have signs that are hidden by trees or other obstacles.
Second, keep your sign simple and easy to read. Use large, legible font and avoid cluttered designs. And lastly, make sure your sign reflects your brand. Again, your sign is one of the first things potential customers will see, so make sure it makes a good impression.
Work With a Professional Company
Rather than trying to make all the decisions yourself, it’s often best to partner with a professional sign company. They can help you design an outdoor sign that reflects your brand and drives foot traffic. A professional sign company like Charleston Sign & Banner can guide you through the important process of choosing your outdoor signage.
There is much to consider: type of sign, design (color, fonts), materials, size, durability, location, installation, permits and restrictions, and budget. An experienced sign expert can walk you through the entire process. Your sign is key to your success!
Don’t be intimated by the process—a little guidance can go a long way. And when it comes to outdoor signage, there’s no substitute for experience. So if you’re looking to take your business to the next level, don’t forget about your outdoor sign. It’s an essential piece of your marketing puzzle.
Final Thoughts
Outdoor signage is a crucial part of any marketing strategy. By following these tips, you can create an outdoor sign that will attract new customers and help grow your business. If you need a sign company in Charleston, SC, we are here to help.
We specialize in everything to do with signs, from design to production to installation. We would be happy to help you create an outdoor sign that reflects the quality of your business. Contact us today to get started!
