Channel letters signs are the first thing that a customer will see when they are considering doing business with you. You have the opportunity to capture attention and offer a fresh and stylish take on your brand identity. While you may have searched “vinyl sign shop near me” and come across this page, this blog post will talk about channel letter signage and what you need to know.
Let’s get started.
What Are Channel Letter Signs?
“Channel letters signs” doesn’t roll off the tongue really well and doesn’t strike any image in the mind with just the words. No doubt you have seen it all around you though…individually formed letters. Channel letter signage can be used indoors as well as outdoors. It is used quite often as main identity signage for businesses. Channel letters consist of the face, return, back, and lighting element. The face and back are typically made of acrylic material but are sometimes offered in aluminum or nonexistent. The returns are the letter sides and are made of aluminum sheeting.
Think of the times that you have been out and about and see an unfamiliar business location with a creative or beautiful sign. It really draws you in! Sometimes I have to remind myself to keep my eyes on the road when this happens. The illuminated letters offer 24-hour recognition for your business.
The Uniqueness
Channel letters are highly flexible and are available in a variety of materials, colors, fonts, and sizes. Channel letters can be illuminated or non-illuminated. The illumination part can be dependent on whether or not you are leasing your business location because sometimes it isn’t permitted.
Increased Readability
Channel letter signs offer increased readability due to the lighting and 3D options. For people who have trouble seeing, this is especially useful and thrilling for them. Kids also have a way of dragging their parents places and can easily be persuaded with a single glance at a fun and creative channel letter sign.
Variety of Design
There are endless designs to pick from. The sign company that you work with will typically help come up with ideas or enhance your own ideas before showing you an art proof. This is especially useful for people who have trouble expressing their thoughts or lack strong creative ability.
There are multiple lighting and mounting options. Illuminated channel letters can be front-lit (also called face-illuminated), back-lit (also called halo channel letters), and combination-lit (also called front/back-lit channel letter). Channel letters can be mounted three ways. This includes raceway mounts, direct or flush mounts, and backer mounts.
Cost-Effectiveness
When installed by professionals, channel letter signs are energy efficient. They require a single installation cost and need limited maintenance. The installation cost is quickly offset by the influx of customers that quickly occurs. Channel letter signs are the perfect option to update your signage or be part of your rebranding strategy.
The ChannelBender SXP
Sign companies often have to get help from other companies with advanced technology to bring channel letter signs into existence. At Charleston Sign & Banner, we now can do everything in-house because we have acquired the ChannelBender SXP. This machine allows us to manufacture with incredible precision for our customers. The letters we produce are crisp and perfect. It’s less expensive for the customer and the turn-around time is much faster. This machine is by far the most advanced channel letter machine available to the sign-making industry. This machine can form traditional face-lit or halo-lit channel letters of nearly any height and anywhere from 1” to 8” deep. The SXP can also process specialty materials like our Trimless LetterForm, LiquiForm, polished stainless, polished brass, and even mild steel.
To learn more about the ChannelBender SXP, there are two YouTube videos that show it off. Take a look for yourself.
As you can probably tell, this is extremely exciting for us!
Update Your Sign Today
Take a look at your signage, both indoor and outdoor, and ask yourself if it is time to get an upgrade. The answer is probably yes. If you searched “vinyl sign shop near me,” you came to the right place as we specialize in everything to do with signage. Channel letter signs are one of the things we love producing for our customers.
