While 2020 has been a year full of change and surprises, businesses cannot let their operations falter. Rather, focusing on attracting new clients and maintaining current clientele is vital to future success. One of the leading ways to do so is via signs and graphics. If you need sign installation in Summerville, let Charleston Sign & Banner help your business. We high-quality, affordable solutions to your marketing needs.
Although installing signs is a key step in the process, they require maintenance, repairs, and general upkeep. As a business owner, you want your sign to look professionally maintained to give off the right impression to your clients. If you had a beat-up old sign on your premises, clients would likely develop a bad impression in their mind before they even step foot in your business.
To ensure your signs are up to date, ask yourself the following questions.
Does Your Sign Need Repairs?
Look at all the signs your business uses. If any of them have been damaged or neglected over the years, they may need repairs. Potential customers can notice even the smallest defects in signs. While it may not affect every customer’s perception of a business, you can be sure many potential clients would prefer a business with well-maintained marketing material.
What’s more, if your sign has frequent outages, it’s best to repair the sign. Having a half-lit or unlit sign defeats the purpose of having a sign. You want your marketing material to work exactly how it was intended for the best results.
Thus, as you visually check your signs, you need to do so meticulously. Check the sign during the day and at night to see how it looks at both times of the day.
Is Your Sign Visible?
Where is your sign? Is it above your business’ doors or at the edge of your parking lot? Depending on where you originally placed your sign, you may need consistent maintenance to ensure it remains visible to customers.
For instance, businesses often have signs at eye-level for cars driving by. At the same time, these signs are often placed near bushes, shrubs, or trees. If this is the case for you, check if any of the greenery is obstructing the view of the sign. If you believe someone driving by may have a difficult time seeing your sign, it’s time for an update.
You can either inquire about sign installation in Summerville for a new sign, or you can ask about maintenance. Either way, ensuring your sign is visible is crucial going forwards.
Does Your Sign Reflect Your Current Brand?
How long ago did you put up your sign? Businesses often change their branding over the years. Businesses may change their logo, colors, or even their name to adapt to new audiences and markets. That’s why businesses need to consistently audit their signs to ensure they still reflect their current brand.
Nothing would be more confusing to a potential customer who sees one sign but can’t find the business that matches it. Audit your sign to make sure it still matches your brand identity.
Is Your Parking Lot Maintained and Lit Well?
Beyond the health of your sign, review the shape your parking lot lighting is in. If you notice your parking lot has lights that are out, you need to get those fixed as soon as possible.
Having proper lighting makes customers feel safe when they come to your business. It gives them security as they walk through the parking lot and as they leave their car in a well-lit area and return back to it at a later time.
Do You Need Additional Signs?
As we’re amid a global pandemic, you need to consider adding additional signs outside and inside your business. Placing proper signage to indicate your business’ measures against COVID-19 is a great way to give your customers confidence in their health and safety. If you need sign installation in Summerville, call Charleston Sign and Banner today.
Furthermore, consider placing graphics on the floor to indicate where clients can stand, which direction to walk in, and more. This simple step will show your customers you’re doing your best to maintain social distancing.
Please reach out to Charleston Sign & Banner to help with any of your signage needs. Our professional staff can provide signage, sign installation, sign removal, and parking lot light maintenance.
