As the end of the year draws near, it’s a good time to assess your signage and make sure that everything is up-to-date. Are your signs in good condition? Do they need to be replaced or updated? Charleston Sign & Banner can help you with all your sign needs, from manufacturing new signs to repairing old ones.
As a top sign company in Charleston, SC, we provide high-quality sign installation services for a fair price. Let’s get started.
Are Your Signs in Good Shape?
It’s important to keep an eye on the condition of your signage, whether it be in storefronts or out in public areas. Proper maintenance can help extend your signs’ life and ensure that they are sending effective messages to customers and passers-by. Regular servicing and up-to-date information is essential when it comes to marketing your business – poorly maintained or outdated signs can be a deterrent to potential customers.
For example, if you notice a sign is starting to fade or the lights have gone out, it’s important that you replace or repair them as soon as possible. Failure to do so can lead to decreased visibility and a decrease in customers. Maybe a fresh coat of paint is all that’s needed!
Here’s an example of a before and after:
Before:
After:
Is Your Signage Reflective of Your Company Image?
As any business owner knows, the way you represent yourself matters. Your signage is no exception – it can either greatly contribute to people’s perception of your brand or detract from it, depending on its condition and style. Therefore, a key component of assessing your signage is to ensure that it reflects a high-quality image that you want customers to see.
This includes making sure your signage is modern and updated with the latest design trends so that it draws viewers in rather than turning them away. It can be beneficial to consult with a professional sign company for ideas on how best to update or maintain your signs if needed.
If your logo and branding have changed, then it’s important to update any existing signage with the new look. Quality materials such as metals, wood, and durable plastics can contribute an overall sense of professionalism in contrast to cheaper options like cardboard or paper. With proper updating and servicing, your signage will effectively present a positive image of your company and attract customers who are aligned with that same value system.
Are Any Of Your Signs Obstructed?
Having signage that’s visible to customers and passers-by is essential for alerting them of your business. That’s why it’s important to examine the positioning of your signs – are they fully lit? Are they in full view or obstructed by trees, hedges, etc.? If so, you may need to adjust their placement or invest in additional signage to better capture the attention of your target audience. This is something sign companies in Charleston, SC have to consider before designing and manufacturing a sign or wrap.
Are You Opening a New Business or Adding a Location?
If you’re opening a new business or adding a location, it’s important to plan for the necessary signage. You’ll want to think about what kind of sign you need and what materials are best suited for your particular message since this will affect the budget and timeframe for installation. It’s also important to check with local authorities regarding permitting, as they may have certain requirements that you’ll need to meet in order to install your sign. It’s wise to plan ahead!
Final Thoughts
To answer the question of what needs to be updated, serviced, or replaced when assessing your signage, keep the following steps in mind: identify the signs that need to be addressed; assess their condition; repair or update with relevant materials, and arrange for regular service checks by a professional sign company. Taking proactive measures now will help you avoid bigger issues down the road.
As you assess your signage, it’s important to consider all signs – from outdoor main ID signs and directional signs to door and window wraps, interior signs, and more. Charleston Sign & Banner can help you with any sign installation service (including assessments) to ensure that your message is loud and clear. We’re a top sign company in Charleston, SC. No matter your signage needs, we’re here for you!
